Deeply cultivating the new energy track, BaiYuanJingYang and Chery have reached a strategic cooperation

Recently, BaiYuanJingYang and Chery New Energy Vehicle officially reached a strategic partnership. In line with the development trend of the "Double Carbon Era", BaiYuanJingYang's more than 1,700 family stores across the country will also open a new energy "sales and service integration" layout.

The data shows that in 2022, new energy vehicles will maintain rapid growth, with a total of 6.887 million vehicles sold throughout the year, a year-on-year increase of 93.4%. By the end of 2022, the number of new energy vehicles in the country will reach 13.1 million, an increase of 67.13% over the previous year.

According to the 20-year forecast of CITIC Securities, by 2030, the sales of new energy vehicles will reach 14 million units, and its market penetration rate will be as high as 40%, which will account for half of the automobile market. The new energy vehicle aftermarket will usher in an explosive development. By 2030, its output value will exceed 100 billion yuan. The layout of the new energy vehicle aftermarket has become an inevitable trend.

Cui Yikai, General Manager of Digital Marketing at BaiYuanJingYang and General Manager of the New Energy Division, said that new energy vehicles have crossed a watershed in market development, and how to provide good services for new energy vehicles will be a major issue for the development of my country's automotive aftermarket in the future. Baiyuan Intensive Nutrition has made full preparations to cope with this market change.

First, strengthen infrastructure construction to achieve a seamless transition from traditional auto repair services to new energy services. At present, BaiYuanJingYang is vigorously promoting the transformation of "dual-track access" for franchise stores, that is, "focusing on the digital upgrade of traditional workstations with one hand, and the upgrade of new energy hardware with one hand", adding new energy vehicle dedicated workstations for stores, and strengthening the service capabilities of franchisees. Help franchisees flexibly respond to market changes.

Secondly, strengthen the soft power of store management and help franchisees make up for the shortcomings of talents. At present, in terms of training and certification, BaiYuanJingYang has added a series of trainings such as "new energy vehicle technology certification" and "low-voltage electrician certification" to improve the professionalism of the vast number of basic service personnel. In the future, BaiYuanJingYang will also cooperate with new energy industry chain enterprises , Carry out targeted training on "three electric" technologies, so that the service quality of new energy vehicles is truly "guaranteed".

Finally, BaiYuanJingYang is also actively developing the business model of new energy vehicles, allowing Baiyuan family stores to establish their own market competitiveness with the help of new energy vehicle services. BaiYuanJingYang has developed a business model of "preventive maintenance and predictive replacement". On this basis, joining hands with Chery New Energy will also achieve a win-win situation in the layout of new energy.

BaiYuanJingYang, as the head enterprise of the domestic auto service chain with more than 1,700 franchised stores, has been deeply involved in the automotive aftermarket since its establishment, from oil and water to chassis parts, from traditional fuel vehicle maintenance services to new energy services, and its marketing methods range from offline to The advancement of the line has undoubtedly laid a solid foundation for the strategic cooperation between Chery New Energy and BaiYuanJingYang.

It is understood that Chery New Energy will sell a total of 232,814 units in 2022, a year-on-year increase of 112.9%. As a top student in the new energy market, Chery New Energy has always taken its technological advantages as its backboard, continuously iteratively upgraded products around user needs, and consolidated its position as the leader of "high-quality smart pure electric cars".

The cooperation between BaiYuanJingYang and Chery New Energy will surely allow car owners to enjoy a fully upgraded experience, and will also polish the brand cards of both parties to create new miracles!

The layout of the new energy field is the passport for the future of the auto aftermarket chain enterprises. BaiYuanJingYang hopes to use the integration advantages of the national auto aftersales chain service platform to unite enterprises in the new energy automobile industry chain and promote industrial integration. Through cooperation with a large number of automobile manufacturers, we will continue to explore new models of industry development and promote the "electrification" transformation of the automotive aftermarket.