Make steady progress! BaiYuanJingYang focuses on operations to help store growth

Since the opening of the first store in 2016, in just 7 years, BaiYuanJingYang has achieved business coverage of more than 1,800 stores across the country. The number of franchise stores is increasing at a rate of more than 200 every year, and it is expected to reach 5,000 in 2030. The goal of the store.

With such an astonishing expansion speed, how does it gain the favor of the market? BaiYuanJingYang mainly focuses on precision car maintenance and chassis parts business, and adheres to the long-term principle of refined service. Since 2016, it has been exploring a series of problems such as imperfect chain system, unclear model, and no standard operation, and has been continuously upgraded and optimized.

Construct a chain standard operation system and cultivate practical talents

Relying on the three-in-one operation support system to achieve standardized operation, firstly for the headquarters, the headquarters team is responsible for strategic planning, model research and development, tactical promotion, brand output, supply chain building, etc. The second is the large regions, where the regional directors of the two major business divisions in South China and North China will empower, manage and supervise the service center. Finally, there are service centers. There are more than 30 service centers of the Baiaid system across the country, providing in-store assistance and counseling to stores.

At the same time, in order to have a group of service-oriented talents with sufficient professional skills and operational knowledge in the automotive aftermarket business environment led by digitalization and intelligence, regular job certification training is held at designated locations to train and deliver comprehensive practical talents for stores.

Integrating digital media to "acquire customers" and digital store management to "retain customers"

How to attract customers to auto repair stores? With the prosperity of digital media, BaiYuanJingYang has entered the Douyin platform long before. In 2023, it will officially become the official service provider of Douyin life services. With forward-looking strategic planning and layout, BaiYuanJingYang has been successfully built Auto service Douyin super online celebrity store, training Douyin masters of the Hundred Aid system to bring goods to the store. At the same time, the group product marketing of Douyin's popular engine oil package has also achieved good results.

As the leading brand in the automotive aftermarket, BaiYuanJingYang leads the gradual transformation of the automotive aftermarket to digital media, stimulates business growth, and helps family stores achieve marketing results in the shortest possible time.

In the environment of the automotive aftermarket led by digitalization and intelligence, BaiYuanJingYang focused on data analysis to solve problems such as inaccurate store services and unsystematic marketing management, and created a set of store digital management systems that comply with the Baiyuan system to achieve thousands of vehicles. Comprehensive and precise service, maximize store operation and business results, have more professional and refined service quality, and effectively improve customer stickiness.

Promote the construction of digital supply chain and continue to lay out the new energy track

Increase the construction of the supply chain, including sub-warehouses in various provinces, warehouse management, distribution management, etc. Among them, the focus is on building a supply chain system, service system, construction system, and after-sales guarantee system based on chassis parts, and continue to improve "resource supply, distribution management, financial support, and logistics services."

For the new energy outlets in the future, BaiYuanJingYang regards the new energy auto service as the second growth curve, and has carried out a series of strategic layouts in the new energy field. For some new energy vehicle-related businesses, a new energy after-sales service system has been established, and at the same time, new energy maintenance technology training has also been launched. In the near future, more than 1,800 family stores of BaiYuanJingYang across the country will also open a new energy "sales service integration" full layout.

With multi-faceted, multi-angle, and multi-level efforts, BaiYuanJingYang focuses on density, builds depth, transforms from opportunity-based growth to capability-based growth, transitions from operating stores to managing consumers, and forms a true chain operation from single-store operation. In the future, BaiYuanJingYang will continue to develop the automotive aftermarket, make steady progress, and move towards the next strategic stage!