A few days ago, in order to cope with the rapid changes in the automotive aftermarket and solve the common pain points in the industry, BaiYuanJingYang will hold co-creation conferences with the theme of "new energy, new media, and new future" throughout the country.
Big coffee sharing, elite gathering, hundreds of BaiYuanJingYang family members from Guangdong gathered in Dongguan, brainstorming and working together to discuss, exchange and learn how traditional after-sales service stores can identify market positioning and Opportunities, seize the opportunity of innovation and development, and implement specific measures in terms of technological breakthroughs, service quality improvements, benefit increments, and industrial upgrading iterations.
Break through the bottleneck and introduce innovative models
Aiming at the bottleneck problem of store operation, Zhao Ming, the founder of BaiYuanJingYang Auto Service Chain, said that through market visits and typical case analysis, many stores are currently facing a series of shortages such as lack of production value, lack of mining, lack of process, lack of data, lack of technicians, and lack of fuel cards. Common short board problems.
To solve these backlog problems, we can use Baiyuan’s business model to maintain customers with lubricating oil and realize customer lifetime value; mine fishbone diagram analysis from output value, train technicians, introduce Baishaoxia store management system, and convert invalid traffic into effective Start with key links such as traffic flow, and use data analysis technology to help stores solve the problems of shortage of production value and fuel shortage.
The rise of new media has a profound impact on the automotive aftermarket
At present, new media traffic promotion is more and more closely integrated with traditional industries, and promotes the innovation of traditional industries. In response to this point, Cui Yikai, general manager of BaiYuanJingYang Digital Marketing Center and New Energy Division, expressed his views.
He said that new media platforms such as Douyin are now involved in the marketing and promotion of auto repair stores, providing a large amount of traffic support for local life, and establishing a car life service matrix.
In the future, Baiyuan, as the official service provider of Douyin, will cooperate with Douyin headquarters and Baiyuan service providers to build 1,000 Douyin local life group buying car service super stores for the national Baiyuan system.
New energy grasps the dominance and gathers unlimited prospects
With the gradual reduction and decline of traditional automobile manufacturers and the unstoppable trend of new energy vehicles, Cui Yikai said that BaiYuanJingYang is integrating resources in the new energy industry chain, empowering traditional auto service stores, and using new retail methods and tools. Accumulate new energy customer resources among customers and at the source of the market; accurately match the real after-sales needs of commercial and household new energy vehicles.
In the following market development, services such as power battery maintenance, recycling, and PACK replacement will be extended accordingly. At the same time, 200 Chery new energy vehicle sales & Wotai energy storage product display and delivery centers will be developed nationwide. New technologies, new projects, and new investments are also rapidly gathering in this field. It can be said that this is an outlet for the future, with huge business opportunities and potential.
In this co-creation meeting, BaiYuanJingYang's innovative model has been well received and widely recognized by service operators in the automotive aftermarket. In the future, BaiYuanJingYang will join hands with auto service provider partners to deepen the automotive aftermarket, integrate more high-quality resources, seize opportunities, keep pace with the times, and gradually transform from traditional auto aftermarket services to new energy grafting, boosting the new trend. Industry development, creating more sustainable value.
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