On September 6, the launching ceremony of LESHI Chassis National Training Center under BaiYuanJingYang was grandly held in Guangzhou! Qiao Feng, the general manager of the company, led the management team to the opening site and unveiled the "LESHI Chassis National Training Center and Bainuo Chassis Expert Training Center".
It is reported that "LESHI" is a high-end chassis parts brand created by BaiYuanJingYang focusing on automobile chassis to ensure that it provides affordable, high-quality and safe car maintenance services for car owners.
Accompanied by the resounding slogan of "LESHI chassis experts, safe travel in the world", festive fireworks rose into the sky, and the venue was full of joy. General manager Qiao Feng unveiled the plaque for the center and gave a special speech.
The reason for establishing the "LESHI" brand separately
Qiao Feng first pointed out that the company’s move is to provide its auto repair stores with a fixed place for theoretical study, practical training and re-learning, so as to keep their auto repair skills and market concepts in sync with BaiYuanJingYang, so as to become a regional A representative merchant in chassis maintenance services!
In terms of R&D and production, the "LESHI" brand chassis components are produced on the same line as the international first-line brand components, and some technical parameters are even higher than the international products of the same level and related industry standards. Relying on BaiYuanJingYang's strong team of automotive engineers and chassis experts, combined with advanced professional equipment, the company's chassis maintenance technology continues to innovate. "LESHI" brand parts have now covered: BBA, American, Japanese, Korean and domestically produced car series.
As for the original intention of establishing the LESHI Chassis National Training Center, Qiao Feng first analyzed the current situation and prospects of the domestic chassis maintenance industry. He pointed out that by 2022, the number of cars in the country will be about 310 million, which means that my country is not only a big car consumer, but also a big country in the automotive aftermarket.
At the same time, there are as many as 460,000 maintenance companies of various types, and there are a large number of traditional workshop-style auto repair shops that rely on "one hammer to go around the world". The market capacity will become saturated. If there is no segmentation of products and services, consumption will not increase. It will be difficult for a single repair shop to exist independently if the recognition degree of the service organization is chosen by the buyer.
The main driving and braking control units of the car are concentrated in the chassis, which means the huge potential of the chassis market. At the same time, after years of dedicated research, a set of unique skills has been explored in the field of chassis. This is also one of the reasons why BaiYuanJingYang established "LESHI" independently.
Overcome business blind spots and achieve lasting profits
In addition, in an interview with Yan Rongyang, head of the Bainuo chassis expert market, Mr. Yan mentioned that the company team found the following three problems in the auto repair industry during the inspection of the national auto repair industry:
●Professional knowledge of automobile chassis is not systematic and comprehensive enough, which affects the quality of service they provide to customers.
●The employees of the auto repair shop do not have a deep and specific understanding of chassis kits, which directly affects the achievement of sales targets.
●Even if sales are achieved, the operation process and procedures are not standardized, which is not conducive to the later development of auto repair stores.
Therefore, the company decided to invest in the construction of the "LESHI" chassis national training center in Guangzhou to help cooperative auto repair stores improve their chassis professional knowledge and continuously improve sales management skills, especially through practical operations to effectively improve their ability in chassis maintenance services.
The headquarters will normalize this kind of training, and regularly hold relevant trainings such as car chassis, chassis kit sales and standard installation practices, so that the sales performance of cooperative stores will be greatly improved!
It is believed that with the establishment of the "LESHI" Chassis National Training Center, BaiYuanJingYang will unite with regional operation centers to provide more standardized and thoughtful chassis maintenance services and products for the automotive aftermarket in various places, making "LESHI" a representative of China's chassis parts field brand.
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