Renewed, far from the peak: BaiYuanJingYang launched a new strategy of "from width to density"

Spring returned, fresh starts for everything. From February 1st to February 4th, the 2023 BaiYuanJingYang Service Provider Annual Conference was grandly held, "Renewed, Far from the Peak". More than 200 service providers from all over the country gathered together to explore new trends in the automotive aftermarket in four days. Development, beat the rumbling drum to better meet 2023.

From width to density, embark on a new development track

At the meeting, General Manager Wang Shanmao first summarized the operating conditions of BaiYuanJingYang in 2022. He pointed out that with the continuous deepening of horizontal cooperation with Skyworth Automobile, SK Lubricating Oil, Lesch Chassis, and auto parts, measures such as the convening of the Baiyuan Family Thousand People Conference will be held. , BaiYuanJingYang once again completed a gorgeous transformation of identity, from a chaser to a leader.

Wang Shanmao, general manager of BaiYuanJingYang

In 2023, BaiYuanJingYang will upgrade its thinking from the development of "quantity ratio economy", "store-bound support system", "one density and multiple standards" and the research projects behind the transformation of product management, and realize "service improvement" in these four dimensions. ", "Brand more" two goals. In the future, BaiYuanJingYang will embark on a new strategic development path of "from width to density" to promote new reforms, new developments and new achievements in the automotive aftermarket.

Focus on data analysis and start a new journey in 2023

Afterwards, Li Hong, general manager of the South China Business Unit, and Cui Lina, general manager of the North China Business Unit, respectively reviewed the 2022 operating results and 2023 development goals of the two major business units.

By summarizing the data in 2022, Li Hong pointed out that service providers' emphasis on and implementation of headquarters decisions, as well as store understanding and standardization of the two major processes, are important factors affecting regional output value. Therefore, in 2023, BaiYuanJingYang will focus on output value growth tasks, development Franchise store tasks, job certification tasks, strengthen professionalism, choose a place to do in-depth, and start a new journey for the development of the automotive aftermarket.

Li Hong, General Manager of BaiYuanJingYang South China Division

Cui Lina proposed to pay attention to the data analysis of store maintenance products and cultivate store loyalty. In terms of development strategy, BaiYuanJingYang will take "prefer the density of a city to the breadth of a province" as its development strategy, concentrate its firepower, attack a city, and solidify the franchise process in all regions at the same time to ensure the completion of the franchise store development goals.

Cui Lina, General Manager of BaiYuanJingYang North China Division

Empowering the future with traffic, digital marketing has become a trend

In response to this problem, Cui Yikai, general manager of the digital marketing center and general manager of the new energy business department, shared the theme report "Digital Aid, Traffic Empowerment" on how to attract traffic to auto repair stores. As for how BaiYuanJingYang seized the online market, he pointed out that the BDT traffic strategy is a sure win. B is to stabilize the original traffic of the Baiyuan brand; D is to continue to expand the traffic of Douyin; T is to specialize in the development of Tencent’s ecological traffic. A comprehensive and solid online traffic play will make Baiyuan's competitiveness to a higher level.

Cui Yikai, General Manager of BaiYuanJingYang Digital Marketing Center and General Manager of New Energy Division

Relying on Baiyuan's unique BDT traffic tactics, BaiYuanJingYang's brand promotion, franchise cooperation will achieve a new leap forward. The service providers of the Baiyuan family will also use digital resources to continue to ride the wind and waves in the blue ocean of the automotive aftermarket in the new year and make great achievements again!

Baishaoxia realizes precise service for thousands of cars and faces

Aiming at the problems of inaccurate store services and unsystematic marketing management, Xiaolongnv from BaiYuanJingYang Dataization Center focused on the usage and powerful functions of the Bai Shaoxia store management system.

BaiYuanJingYang Data Center Little Dragon Girl

It is understood that Baishaoxia is a store digital management system tailored according to BaiYuanJingYang's business model that complies with the Baiyuan system. It has powerful functions such as process digitization, cage intelligence, and marketing digitization. Thousands of people, thousands of faces, thousands of cars, thousands of faces precise service, effectively reduce management costs, achieve professional management, improve employee work efficiency, and increase customer stickiness.

Efficient service and joint construction of the "Hundred Aid Matrix" in the automotive aftermarket

During the conference, representatives of BaiYuanJingYang excellent service providers also shared their successful experience.

First of all, Peng Daoqing, a Hunan service provider, proposed that store operations should rely on team success + service focus. At the same time, he gave a detailed introduction to the importance of leadership, how to cultivate and exert leadership, and how to build an excellent team.

BaiYuanJingYang Hunan Service Provider Peng Daoqing

Liang Tao, a service provider in the three districts of Shandong, introduced the three standards, content and basis of the service. At the same time, he shared the 2023 Douyin support plan and plan, which provided an effective reference for colleagues in the industry to carry out online work in the new year.

BaiYuanJingYangLiang Tao, a service provider in the third district of Shandong

Zhejiang service provider Wang Haisheng shared the skills of how to deeply bind stores, and pointed out that in order to do a good job in auto repair franchise stores, they must have the ability to build benchmark stores.

Zhejiang service provider Wang Haisheng

Liu Andong, a service provider in the second district of Jiangsu, shared his store performance management experience, and proposed a methodology to improve management efficiency with management-driven and salary incentives.

Liu Andong, a service provider in the second district of Jiangsu

Zhao Zhongyuan, a service provider in Sichuan, proposed to look at services from the perspective of stores, realize efficient operation of stores through differentiated service introduction and service tracking management, and serve customers as a mirror.

Sichuan service provider Zhao Zhongyuan

Yang Liang, a service provider in Hubei, fully explained the relationship between customer sentiment and output value, and gave specific measures and focuses to solve the needs of stores.

Hubei service provider Yang Liang

As a veteran with more than 20 years of genes in the automotive aftermarket industry, BaiYuanJingYang took the lead in building a leading service matrix in the automotive aftermarket. It is the tireless efforts of Baiyuan service providers to ensure that the services of Baiyuan stores are professional, standardized and efficient.

Focus on joining density to create the vitality of Hundred Aids

Zhao Ming, chairman of BaiYuanJingYang, delivered a keynote speech titled "Summary and Prospect", and put forward expectations, goals and standards to the participating service providers. He said that Baiyuan will use the business wisdom of "throw it out and get it back" to link car owners with lubricants to pursue the lifetime value of car owners. The density of franchise stores is the key to the success of a chain store. Baiyuan will focus on density, create depth, and realize the endless vitality of chain stores.

Zhao Ming, chairman of BaiYuanJingYang

Join forces to support a new future

It is worth mentioning that Chery Automobile, the largest exporter of complete vehicles in China, also sent representatives to announce the 2023 "New Retail" model of Chery's new energy sector at the "Heroes Meeting", and formally signed a contract with BaiYuanJingYang to jointly promote the development of the industry. Health, prosperity and development.

BaiYuanJingYang signed a contract with Chery New Energy

Wotai Energy, a full-power segment energy storage system provider that develops, produces and sells energy storage products, also signed a contract with BaiYuanJingYang and became a strategic partner of BaiYuanJingYang.

BaiYuanJingYang signed a contract with Wotai Energy

At the same time, the strategic planning of new energy vehicle sales and new energy engineer training and certification put forward at the meeting received enthusiastic responses from the participants.

In the future, BaiYuanJingYang will continue to deepen the automotive aftermarket, vigorously develop the market and serve customers with high-quality aftermarket chain services, and inject strong momentum into the development of the industry. So far, the 2023 Service Provider Conference, which lasted for four days, has come to an end. It has a new look, and the peak is far from being reached. BaiYuanJingYang will never stop moving forward!