Having been deeply involved in the auto repair industry for 37 years, he joined Baiyuan and broke through the difficulties, and the output value continued to rise.

Li Ming, who was born in the 1960s, has been deeply involved in the field of automobile repair for 37 years.

Step by step, he went from being a car mechanic to working for Shanghai Volkswagen to starting a business and opening an auto repair shop. With this down-to-earth attitude, he allowed his auto repair shop to gain a firm foothold in Shandong.

Baiyuan Intensive Yantai Kaimeijia Store Li Ming

From car mechanic to senior executive of a foreign company to starting his own business

Li Ming originally worked in the water conservancy industry in Heilongjiang. In 1986, he returned to his hometown of Shandong and worked as a repairman in a local imported car repair shop.

After several years of intensive work in the industry, in 1991, Li Ming took the initiative to change jobs and went to Shanghai Volkswagen as a workshop director. From then on, he began a 27-year career, from workshop director to technical director, then to service director, and finally became the general manager of the company. It can be said that his career has been advancing rapidly.

In 2017, Li Ming, who had an entrepreneurial dream in his heart, officially decided to go it alone and embarked on the road of entrepreneurship, establishing Yantai Kaimeijia. "I have worked in a 4S store for many years and have accumulated a lot of management experience, so I am very confident in my entrepreneurial prospects."

However, the reality did not develop as expected. Due to the lack of visibility, not only was the passenger flow low, but it was also difficult to recruit personnel. When Li Ming was in trouble, he listened to Baiyuan Jingyang's store management course. "I found that some of Baiyuan Jingyang's methods and models, such as customer acquisition, personnel training, etc., were exactly what I needed at the moment."

Under the guidance of Mr. Zhao, Li Ming held a product sales event and achieved good results. "This just confirmed that Baiyuan was heading in the right direction." So in January 2019, Li Ming officially joined Baiyuan.

Breaking through difficulties and achieving performance beyond expectations

In the past, the auto repair industry relied on technology, but now technology alone is not enough. Marketing and services are also required. Technology can only account for 40% at best, marketing accounts for 30%, and service accounts for 30%.

"Actually, the biggest difficulty I encountered in the early days of starting a business was not how to repair it, but how to attract customers to the store, and then how to ensure customer satisfaction. In the absence of such a standard system and implementation mechanism, the Baishaoxia store management system can just make up for our shortcomings."

Two-way efforts to improve customer satisfaction and employee loyalty

Customer satisfaction can be said to be a very important link in all service industries, and the auto repair industry is no exception. When it comes to the help brought by Baiyuan, Li Ming believes that the most important thing is eight words: precise focus on customer needs.

"I always had a small service group before. Since I upgraded the Baishaoxia system, we can communicate with customers in a timely manner through vehicle inspection orders to understand customer satisfaction, so as to continuously improve and optimize."

In addition, Li Ming believes that building a good team is also indispensable. He emphasized that employees should be given adequate support and help at work. "No one is born good at everything. To master an industry, you need perseverance."

When it comes to plans for the future, Li Ming believes that Mr. Zhao has a very good saying, "Do conscientious things and make conscientious money." He said that in the future, he will first reform the employee's income to increase employee income; secondly, continue to serve customers well and satisfy every customer.

"When everyone is satisfied, I will be happy." Keep your ambition and keep your original intention in mind, and be diligent and diligent in your work. On the way to the mountain peak, Li Ming was still trying to climb.