Join Baiyuan, the annual output value reaches 6 million, watch the "butterfly transformation" of the "mom-and-pop shop"

He entered the automobile repair industry in 1999 and has been working for more than 20 years now. It has achieved a "butterfly transformation" from an inconspicuous mom-and-pop shop to a large team of dozens of people and two branches. Let's walk into Niu Yinzhong's story.

Baiyuan Jingyang Huatai Store Niu Yinzhong

After 20 years of hard work, the growth path of auto repair apprentices

Because he has always been fascinated by cars, Director Niu entered the auto repair industry without hesitation after graduation. During several years of apprenticeship, he worked hard on his job to practice skills and strive for excellence, and was recognized by many customers.

In 2006, he decided to go it alone. After discussing with his wife, he spent all his money to open a small local auto repair shop. Year after year, we have established a good reputation in the local area with our superb technology and attentive service.

In 2020, Director Niu participated in a sharing meeting of Baiyuan Intensive Breeding with the idea of ​​learning industry information. "I was deeply attracted by Baiyuan's business philosophy and business model immediately. It happened that the company lacked a standard operating system at the time, so I immediately thought of joining."

Director Niu is a person with strong execution ability. After deciding to join, he quickly implemented it in a short period of time. "Facts have proved that my choice was correct."

After joining Baiyuan, with the support of Baiyuan's standardized management system, the store's output value has made steady progress and has reached 6 million this year. The best month was March, with monthly output value ranging from more than 600,000 to 700,000, and an average of 30 vehicles entering the market every day.

Standardized service system to make customers more trustworthy

Talking about his experience in managing stores, Director Niu believes that it is enough to follow Baiyuan’s process and implement it on the ground.

"Like when we added engine oil before, we didn't do a full vehicle inspection, and each step was not so detailed. Now through the 16-step two-person quick oil change method, it is obvious that customers trust us more."

He emphasized that by accurately implementing the maintenance process, customers can feel that "whether I am in the store or not, I can see where my car is being maintained and what inspections are being done."

With such standard services, many customers have reported that they have never enjoyed such treatment at other maintenance stores, and the store's reputation has become better and better.

In order to implement such a standardized system, the director of the cattle factory has also made a lot of efforts and holds a morning meeting every morning.

"In addition to arranging daily affairs, we also need to sort out and summarize the problems of the previous day. How many cars were repaired yesterday, which car had problems, and if the customer's feedback is not good, we must report it in time and deal with it in a timely manner." In short, we must serve customers until they are satisfied. "Customer trust is more important than anything else." Director Niu said firmly.

Increase customer flow + professionalism and break through the bottleneck period of output value

The director of the cattle factory said that if you want to improve the output value of the store, you must start from two aspects.

On the one hand, it is to increase the number of customers entering the store, and to discover customers through return visits, follow-up, etc.; on the other hand, it is to improve the professionalism of the masters. For example, the front desk receptionists and maintenance technicians in the store are regularly trained and taken out to learn, while increasing the cohesion of the team.

"Our biggest difficulty at present is that we cannot keep up with the number of customers, and it is difficult to achieve saturated operation every day." In response to this situation, Director Niu is ready to work hard on Douyin operations.

"Currently, our account manager is responsible for Douyin. Everyone in the store has to take photos, but because I do more, I will have more fans. This is the same as our business. We must persist in doing it to achieve results."

After persisting in his love for 24 years, Director Niu's enthusiasm has not diminished. "The current plan for the future is very simple, which is to do a good job in refined management, serve customers well, at least ensure that existing customers are not lost, and add new customers through Douyin."