At the age of 35, he changed his career to auto repair. From "novice" to "expert", his monthly output value reached 350,000 yuan.

There is a saying: "Breaking the circle is actually a process of constantly breaking through the comfort zone, and it is also a process of self-exploration and polishing." Su Jianchen is such a person who dares to step out of the comfort zone and constantly explore his own potential.

This newbie in the auto repair industry entered the industry in the second half of 2019. In less than four years of experience, he has managed an auto repair shop successfully. Douyin ranks first in the local auto repair and maintenance praise list.

At the age of 35, he decided to change careers and enter a new track.

Before joining Baiyuan, Su Jianchen was in the chemical business and also participated in the construction of the Guangzhou-Guangfo Ring Intercity Railway project. After the project came to an end, Su Jianchen once again fell into confusion about finding the next new project. By chance, Niu Hongbo, a Shanxi service provider of Baiyuan Intensive Care, suggested that he change careers and open an auto repair shop.

With a trying mentality, Su Jianchen immediately visited the Baiyuan store and gained an in-depth understanding of the franchise model. His keen business sense told him that Baiyuan Store was different from other stores: the service had a standard system and the product quality was trustworthy. That night, Su Jianchen made up his mind: he can do it!

Su Jianchen decided to change careers at the age of 35 and entered the auto repair industry as a newbie, which made Su Jianchen feel even more pressure on himself. Fortunately, although we are starting over, we are not starting from scratch. After years of accumulation and accumulation in business, Su Jianchen has his own unique experience in store operation and management, team building, and customer retention.

Under the leadership of Su Jianchen, his Baiyuan store business is booming. At its peak, the store's monthly output value reached 350,000+, ranking among the best among the local Baiyuan chain stores. Douyin ranked first in the local auto repair and maintenance praise list.

Strictly adhere to the standard system and insist on quality first

When talking about the business secrets of a pure layman, Director Su used four words: obey and do as you are told.

"I very much recognize Baiyuan's brand positioning, business philosophy and development direction. I have completely followed Mr. Zhao's lessons. After I came back, I continued to improve and explore, and slowly and step by step got to where I am today."

Every morning, Factory Director Su spends a few minutes to share the knowledge he has learned with his employees, ensuring that everyone implements every service step in detail, such as strictly following the 16-step oil change method when receiving customers, laying fenders to ensure the necessary protection, etc.

In the words of Director Su, his experience is very down-to-earth. In the past ten years, he has been working hard in the business field, leading his team to find projects and serving customers. He always believes that ensuring product quality is the first principle. Relying on the good reputation of the products and Director Su’s diligence and dedication, the store’s business is getting better and better.

Break the circle again and explore digital marketing

The decision to start Douyin was Su Jianchen's second breakthrough after entering the auto repair industry. “Headquarters has given us insights into opportunities, so we naturally have to follow them,” he said.

In Su Jianchen's view, the Douyin operation method provided by Baiyuan Jingyang is very effective. At first, there was no traffic in the store. After strictly following the headquarters' standards, a Douyin traffic matrix was created for the store. On average, 10 to 15 units enter the store every day, which can bring more than 50,000 output value to the store every month.

This success in Douyin's sales and praise list was also expected by him. He said that the key to attracting traffic to the store is to have enough praise. If he wants to gain praise from customers, he must first strictly implement the online service content and ensure that every step is done in place;

Secondly, let customers know that you have done it, such as introducing the maintenance process to customers and sending comparison pictures of the old and new ones, so that customers can feel the high-quality service and improve their satisfaction;

Finally, you can give appropriate guidance, give small gifts to customers, etc. After such a complete process, the praise rating can reach almost 99%.

He chose to cross over and enter the auto repair industry. So far, he is full of confidence in this track. He laughed and said that Niu Hongbo, a Shanxi service provider who introduced him to the industry, is a noble person. In the field of Douyin's automotive lifestyle services, after becoming a benchmark store for Baiyuan, when talking about the next goals, Director Su said that he will do his best to delve into the digital field and achieve a 50% increase in output value.