After shopping around, I joined Baiyuan, and Douyin’s strong support helped the monthly total revenue break the 400,000 mark!

With the rise of Douyin live broadcast, the customer acquisition logic of the auto repair industry is also undergoing drastic changes. How to take advantage of the trend of the times and set sail, Luo Jian of Baiyuan Jingyang Zhongshan Jiawei store experienced it personally.

Douyin Live Broadcast Gains Soaring Customers

Average monthly output value increased 6 times

As an auto repairman born in the 1990s, Luo Jian knows that the key to breaking through the sluggish store output lies in Douyin. So starting from July 2023, he worked non-stop to arrange Douyin live broadcasts in stores. However, when he first entered the field of online live broadcasts, his first experience was that he was unable to do what he wanted.

“There are not many people in the entire automobile industry who are professional in Douyin, so I just started taking pictures casually, not understanding Douyin’s algorithm at all.”

Although he keeps up with the pace of short videos, Luo Jian still can't find a better way. I could only do it myself, write my own script and shoot it myself, but I never got better results. At this critical juncture, Baiyuan Jingyu headquarters provided timely help. Through offline training and technical guidance, Luo Jian solved the problem of difficulty in getting traffic and customers on Douyin. And through the headquarter's live broadcast room to attract traffic, Luo Jian's store successfully gained great exposure.

Luo Jian said: "The most important thing about the support from Baiyuan headquarters is exposure. Whether they come directly to consume through the headquarters' live broadcast room or come through our store video, basically most customers will have seen the headquarters' live broadcast or video."

Since July 2023, we have acquired customers through Douyin. Luo Jian's store's monthly short video revenue has soared from 10,000 to 20,000 to 120,000 to 150,000 today, a direct increase of 6 times, and this number is still increasing month by month. It is normal to have more than 30 customers a month, and I really enjoy the dividends of Douyin live broadcast.

Entrepreneurship has no direction

Hundreds of aids come to empower

In fact, Luo Jian started his business not long ago. Because he had no direction or plan, Luo Jian decided to start his auto repair career by joining a brand. In order to avoid pitfalls, Luo Jian spent a lot of time looking for franchise brands, shopped around, and finally decided to join Baiyuan Jingyu.

"The model of Baiyuan Jingyang is very attractive to me, and it can really lead me to the path."

Baiyuan Jingyang did not disappoint Luo Jian. After joining, the store has undergone earth-shaking changes. Especially the success on Douyin has basically established a solid and upward growth point for the store's output value.

Baiyuan Jingyang Zhongshan Jiawei Store Team

"Headquarters has dedicated people to train and help in Douyin. After learning, I found the secrets and the store has changed a lot. The work area is not as messy as before. The employees' mental outlook and attitude towards work are very good because Baiyuan headquarters has specially trained these."

Because the quality of stores has improved, the quality of personnel has improved, and the service quality has been excellent. Under the leadership of Luo Jian, the Zhongshan Jiawei store has long been ranked first in the "Zhongshan Auto Repair and Maintenance Review List".