There is no other way out but fighting: the 2025 Baiyuan Intensive Breeding Service Providers Annual Meeting was successfully held

On January 15, 2025, Baiyuan Jingyang’s “There is no other way but to fight” national service provider conference was successfully held in Guangzhou.

Pushing forward in the big waves

In 2024, when China's economy is facing a historical test and the automotive aftermarket is in turmoil, Baiyuan Jingyang is still flying against the wind and has achieved results such as "Douyin group buying package products have exploded, and they have been recommended by CCTV. The performance of Hunan, Hubei, and Sichuan has reached new highs. The platform's drainage of oil, liquid, water, and parts has become a common practice. It has embraced the new energy revolution of automobiles, created new frontiers of profits, and held more than 100 family trainings...".

Although the test in 2025 will continue, deepen and become more severe in terms of population age distribution, industrial structure, market environment, etc., Baiyuan Jingyang will continue to maintain high morale and continuously improve technical capabilities, and strive to move forward on the road of serving car owners and achieving perfection, and strive to contribute to building a century-old automotive aftermarket chain brand that is satisfied with car owners, favored by car enthusiasts, and pleased by the market on the three battlefields of traffic, retention and increase.

What is the basis for such high confidence? The answer has to be found in Baiyuan Jing Yang’s New Year strategy...

Keep satisfaction in traffic

In 2025, Baiyuan Jingyang will continue to build three major systems: offline services, digital management, and online marketing to help enhance brand influence.

In terms of technology improvement, we developed the "Baishaoxia" store management system to manage the entire process of digital store marketing, focusing on store daily business process control, technician support evaluation, etc., to make the marketing model more systematic and specific, greatly improve service efficiency, and enhance customer stickiness.

In terms of building a traffic map, we will seize the traffic of platforms represented by Douyin and attract traffic nationwide through measures such as good products entering good stores and good goods bringing good customers.

At the same time, we focus on promoting point-to-point localized traffic, capturing store activation traffic, and solving the problem of popularity of new store openings. Grasp the traffic of special projects, focusing on air-conditioning projects, transmission oil projects, engine oil burning projects, chassis maintenance projects, etc. to further attract traffic.

Love is born in the reserve

In 2024, China's automobile production and sales will both exceed the 31 million mark, but the average total profit rate of automobile companies above designated size in the first 11 months has dropped to less than 5%, and the new energy vehicle subsidy policy has amplified the actual scale of the automobile industry in a short period of time.

All this is an opportunity and a challenge for the downstream automotive aftermarket industry.

In this regard, Li Hong, general manager of Baiyuan Intensive Breeding Channel Management Division, proposed in the keynote speech "Return to Original Aspirations, Return to Nature" that we should hone basic skills and build strong barriers for stores.

The future must be a game of the existing market. Internal strength is very important, service is very important, and private domain is very important. Therefore, we must do a good job in refined customer management and accurately grasp customer needs, so as to help tap customer lifetime value.

Baiyuan has become the first choice for auto repair keywords everywhere, with huge brand power, and the strong service capabilities of the product line are the magic weapon for Baiyuan Jingyang to win in the 2025 market elimination competition.

Gain pleasure from increments

In addition to overcoming involution, seeking growth is still the top priority for the majority of automotive aftermarket companies, including Baiyuan Jingyang.

In this regard, Wang Shanmao, general manager of Baiyuan Jingyang, also proposed at the meeting to create more leading advantages in store services, new energy vehicle market, training and upgrading of technical talents, etc., in order to win customer satisfaction and increase the total incremental amount.

In 2025, Baiyuan Jingyang will focus on both operational and product capabilities to build a store digital management system that is in line with the Baiyuan system, deepen its services, and focus on technology and product capabilities to maximize store operations and business results.

In the new energy vehicle market, Baiyuan Jingyang is committed to building an ecosystem with new energy vehicle services as its core. Through three-electric technical training, it ensures that service personnel master new energy vehicle fault repair skills, cooperates with OEMs, and connects with insurance companies to undertake nationwide accident and three-electric repair services. Integrate upstream and downstream resources to provide car owners with a one-stop, all-round service experience.

Baiyuan Chuanghong New Energy Automobile Repair Education and Training Base is gradually on the right track. Baiyuan Jingyang has acquired the comprehensive ability to solve problems of complete vehicles, parts, interiors, software and hardware, and upgrades and additions, and will realize a one-stop all-field closed loop for the training, examination, and certification of new energy automobile repair talents.

This will undoubtedly enhance the brand reputation of Baiyuan Jingyang series stores and the trust of car owners. Today, when new energy vehicles account for half of new car sales in China, this will undoubtedly bring tens of millions of incremental car owners' maintenance and upgrade needs.

Conclusion and outlook

There is no other way out but to fight. Even if there is a strong wind that shakes the ground, I will ride on the wind and travel thousands of miles. A hundred aids and fine nourishers dare to fight, are good at fighting, and win the battle. Looking forward to 2025, Baiyuan Jingyang will gather the strength of the team, have the ambition to fight, maintain the ability to fight well, and win the victory bravely.